{"id":4369,"date":"2019-02-06T18:59:02","date_gmt":"2019-02-06T13:29:02","guid":{"rendered":"https:\/\/www.ncrypted.net\/blog\/?p=4369"},"modified":"2019-02-06T19:13:04","modified_gmt":"2019-02-06T13:43:04","slug":"blablacar-business-model","status":"publish","type":"post","link":"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/","title":{"rendered":"An Insight into the BlaBlaCar Business Model"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4370 size-full\" title=\"An Insight into the BlaBlaCar Business Model\" src=\"https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla.png\" alt=\"An Insight into the BlaBlaCar Business Model\" width=\"780\" height=\"400\" srcset=\"https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla.png 780w, https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla-300x154.png 300w, https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla-768x394.png 768w, https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla-644x330.png 644w, https:\/\/www.ncrypted.net\/blog\/wp-content\/uploads\/2019\/02\/blablabla-778x400.png 778w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><span style=\"font-weight: 400;\">BlaBlaCar is a funky name startup whose name indicates it is a startup somewhat related to a car. BlaBlaCar, as their logo suggests, is a crazy new age startup. It is a startup by three gentlemen named Fr\u00e9d\u00e9ric Mazzella,<\/span> <span style=\"font-weight: 400;\">Nicolas Brusson and Francis Nappez. BlaBlaCar is an online marketplace for carpooling which connects drivers and passengers looking to travel between cities and share costs of the travel. BlaBlaCar offers unique model wherein the rider can travel at any point of time by just selecting a rider and booking a seat. BlaBlaCar claims to be the most trusted carpooling service in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A carpooling service not only offers riders cost-effective and better transit solution but also provides the driver with an additional source of income which otherwise would not have been encashed by the driver. Various companies have played around carpooling service post few dominant taxi operators who provided carpool for cheaper options to users. A carpooling is also effective for the fact it reduces the number of cars on the road and thereby reducing carbon emissions which in turn contribute to saving the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let us understand How does BlaBlaCar Work. As mentioned earlier that BlaBlaCar is an online marketplace which can be considered as peer to peer marketplace model wherein at both the sides there is a person to person interface rather than business to customer or business to business. In B2B and B2C, directly a company is dealing with the end user. In this model that BlaBlaCar does is about an individual dealing with an individual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A rider has to create a profile on BlaBlaCar app or website. A driver makes profile under same website or app and updates the route of his\/ her travel. In both the profiles are it of rider or driver, a government-issued photo identity card is needed. Once the details of driver and rider are filled, accounts are created. The rider has to select the travel destination from their location and select the most suitable ride by clicking the driver of their choice out of the list and ratings of a driver and the best possible route to their destination. After completion of the ride, the rider has to rate the driver. A Driver\u2019s ratings are given depending on their talkativeness during the ride. Rating \u201cBla\u201d means the least talkative driver, Rating \u201cBlaBla\u201d means someone who likes to talk and communicate with riders and Rating \u201cBlaBlaBla\u201d means someone who cannot shut up anytime and keeps on talking to the riders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After creating an account, the member creates an online identity and gains reputation after sharing experiences of their rides with other members in the community. It is important for the member to develop a reputation. Earlier being a part of the community and adding more connections was free but now the company has introduced charges for the same. The rider post ride can not only rate driver but same works reverse as well wherein a driver can give feedback about the rider. The rider gets contact details of a driver just after the driver accepts the ride. During selection of ride itself, the rider has to pay for the ride before the ride starts. However, in case of cancellation of a ride, the amount is refunded to the rider as per cancellation policy of BlaBlaCar. With their values towards riders and drivers and being trusted carpooling site, the company has now become World\u2019s largest Long Distance Carpooling community.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">What you\u2019ll learn in this article:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#the-history-of-blablacar\" >The History of BlaBlaCar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#timeline-of-startup-facts-and-figures\" >Timeline of startup, Facts and Figures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#blablacar-business-model\" >BlaBlaCar Business Model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#brokerage-from-trips\" >Brokerage From Trips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#paid-connections\" >Paid Connections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#insurance-service\" >Insurance Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#advertisement-revenues\" >Advertisement Revenues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#corporate-partnerships\" >Corporate Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#long-term-rentals\" >Long-term Rentals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ncrypted.net\/blog\/blablacar-business-model\/#how-to-launch-your-own-business-similar-to-blablacar\" >How to Launch Your Own Business Similar to BlaBlaCar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-history-of-blablacar\"><\/span>The History of BlaBlaCar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every Startup has a story and a pain point which enables the founder to find a solution to the problem. BlaBlaCar has an interesting story to tell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea of BlaBlaCar has incorporated one Christmas, when founder Fr\u00e9d\u00e9ric Mazzella, a student at Stanford, wanted to go home on holidays to his family in the French Countryside and had no car and no availability of seat in a train. The roads were full of people heading home for the Christmas celebration with their family. Majority of cars were empty and had no fellow passenger. It struck to him that there must be an online site which would help people find a driver going in their way and share transport costs in exchange of an empty seat but no site existed then. He imagined a new transport network built by the community and bring efficiency to road transport by solving congestion problem and make travel affordable and social. He imagined peer to peer transport network for huge environmental and economic benefits of enabling more efficient use of existing resources. Fred initiated online website and the community began to grow organically. He met co-founder and engineer Francis Nappez and fellow student in his MBA Class Nicolas Brusson, the third co-founder.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"timeline-of-startup-facts-and-figures\"><\/span>Timeline of startup, Facts and Figures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the year 2004, Vincent Caron bought domain name Covoiturage.fr and started a website. In 2006, Frederic Mazzella bought the domain, created a company Comuto with an idea to become company owner of every car-pool site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2008, Comuto launched the revamped version of the website. The new version included a community aspect allowing public recommendation, profiles and biographies. In 2008 itself it became number one website for carpooling in France.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2009, it launched a Spanish version of the website and opened a number of carpool services for multinational and large companies including IKEA, Carrefour, MAIF among others and launched iPhone App in 2009 along with Android app in 2010.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2011, the company introduced BlaBlaCar.com in the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2012, online reservation service was added to Covoiturage.fr allowing users to buy their trip online and part of the fund out of booking was passed on to drivers. This service put its business model in place and the company started making profits. The drivers got attracted and flocked to the website to reach the mass. It then expanded to Portugal, Netherlands, Poland, Italy, Luxembourg and Belgium<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2013, BlaBlaCar expanded to Germany which already had a lot of carpool sites. The company renamed Covoiturage to BlaBlaCar to unify all sites under a single name. At the end of 2013, it had 5 million members and 1 million active users across 10 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2014, the company expanded to Ukraine, Russia and Brazil and reached 10 million users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2015, the company expanded to India, bought multiple carpooling companies in Germany, Bought Autohop in Europe and Rides in Mexico. It reached 20 billion users from 19 countries. It also partnered with Axa, the renowned insurance firm to provide travel and related insurance to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016, it signed a contract with GoEuro to offer remuneration based on the number of connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017 it partnered with Opel and ALD Automotive for long-term rental service. It also launched BlaBlaLines which was an application for a daily carpool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018, it revamped algorithm and reached 60 million members and 18 million travellers ever quarter in 22 countries. It then bought Ouibus which was a long distance coach operator.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"blablacar-business-model\"><\/span>BlaBlaCar Business Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned above, BlaBlaCar business model offers riders end moment travel options through verified and reliable partner drivers across 22 countries. It is a long distance peer to peer carpooling service. Let us understand the BlaBlaCar business model in more detail.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"brokerage-from-trips\"><\/span><span style=\"font-weight: 400;\"> Brokerage From Trips<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The company charges brokerage of 12 per cent from every rider who takes a ride using its platform. BlaBlaCar does not own a single vehicle or car but operates millions of rides every day. The brokerage is one of the largest sources of income for the company. As there are millions of riders who take rider every quarter, the brokerage is a major revenue source for the company.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"paid-connections\"><\/span><span style=\"font-weight: 400;\"> Paid Connections<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Earlier the connections offered to the users were free. However, the company discontinued the free connections in 2011 and offered paid connections. This enabled them more revenues and now the connection revenues are approximately 20% of their total revenues.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"insurance-service\"><\/span><span style=\"font-weight: 400;\"> Insurance Service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a partnership with Axa, the company ventured into travel insurance and related insurance which enabled the company to offer additional service to the customer as well as keep the rider secure and insured in case of any mishaps. This also became an additional source of income for the company. \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"advertisement-revenues\"><\/span><span style=\"font-weight: 400;\"> Advertisement Revenues<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The BlaBlaCar business model earlier used to offer space to people to advertise their carpool. The company has continued this to certain regions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"corporate-partnerships\"><\/span><span style=\"font-weight: 400;\"> Corporate Partnerships<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With partnerships with well known and various business customers like IKEA, Carrefour and others, the company has received greater growth and revenue as there are fixed riders on daily basis and assured income. Corporate partnerships are lucrative for the drivers who have assured fixed income.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"long-term-rentals\"><\/span><span style=\"font-weight: 400;\"> Long-term Rentals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The company has entered into long-term rental coach operator which provides entire coach on rent which ensures greater revenue for the company which can get more riders on a long-term basis in a single coach which has larger capacity over private cars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So this is the BlaBlaCar Business Model. BlaBlaCar has also made the world smaller by making a community of trusted people and making them friends eventually in a long run. It might not be surprised if someone finds love or a true friend someday using this carpool service.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-launch-your-own-business-similar-to-blablacar\"><\/span>How to Launch Your Own Business Similar to BlaBlaCar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re willing to start your own on demand business \u2013 you should go with\u00a0<a href=\"https:\/\/www.ncrypted.net\/blablacar-clone\">BlaBlaCar clone<\/a>\u00a0which has customized features to let you roll with your own on demand business.<\/p>\n<p><span style=\"font-weight: 400;\">You can comment on BlaBlaCar business model, here in the comment box.<\/span><\/p>\n<p>You may like to read other blogs articulated by NCrypted Websites:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ncrypted.net\/blog\/how-to-make-money-in-on-demand-economy\/\">How to Make Money in On-demand Economy<\/a><\/li>\n<li><a href=\"https:\/\/www.ncrypted.net\/blog\/how-does-grubhub-work\/\">How does Grubhub Work?<\/a><\/li>\n<li><a href=\"https:\/\/www.ncrypted.net\/blog\/how-does-postmates-work\/\">How does Postmates Work?\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.ncrypted.net\/blog\/sports-betting-app-is-changing-the-present-scenario-of-world\/\">How Sports Betting App is Changing the Present Scenario of World?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BlaBlaCar is a funky name startup whose name indicates it is a startup somewhat related to a car. BlaBlaCar, as their logo suggests, is a crazy new age startup. It is a startup by three gentlemen named Fr\u00e9d\u00e9ric Mazzella, Nicolas Brusson and Francis Nappez. BlaBlaCar is an online marketplace for carpooling which connects drivers and [&hellip;]<\/p>\n","protected":false},"author":427,"featured_media":4370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[496],"tags":[1059,306],"class_list":{"0":"post-4369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-models","8":"tag-blablacar-business-model","9":"tag-business-model"},"_links":{"self":[{"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/posts\/4369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/comments?post=4369"}],"version-history":[{"count":0,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/posts\/4369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/media\/4370"}],"wp:attachment":[{"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/media?parent=4369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/categories?post=4369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ncrypted.net\/blog\/wp-json\/wp\/v2\/tags?post=4369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}